EP 199: 7 Steps to Allow Purpose to Guide Your Marketing Strategy

We have a special marketing episode this week on The Dan Bradbury Podcast.

In this episode we discuss:
 - 7 Steps to Allow Purpose to Guide Your Marketing Strategy
 - Detracting the people that you don't want as a customer
 - Unilever has 'lost the plot' by fixating on sustainability, says Terry Smith
 - Patagonia founder gives away all company profits to fight climate crisis
 - And much more!

---------------------------------------------------------------------------------

Take this quiz to see how you score on the 7 critical areas of business finance.
https://danbradbury.co.uk/scorecard-finance/

The average score of a CEO generating 8-figures or higher is 84%. Think you can beat them? Go here to find out.
https://danbradbury.co.uk/scorecard-finance/

---------------------------------------------------------------------------------

Patagonia founder gives away all company profits to fight climate crisis
https://fundraising.co.uk/2022/09/15/patagonia-founder-gives-away-all-company-profits-to-fight-climate-crisis

80/20 Sales and Marketing - Perry Marshall:
https://www.amazon.co.uk/80-20-Sales-Marketing-Definitive/dp/B00KRXODP8/

My Books...

Turnover Is Vanity, Profit Is Sanity: 9 1/2 Steps to Improving Your Profits & Cashflow
https://www.amazon.co.uk/Turnover-Vanity-Profit-Sanity-Improving/dp/1691215333/

Breeding Gazelles: Fast Growth Strategies For Your Business
https://www.amazon.co.uk/gp/product/B01F2R0MG2/ref=dbs_a_def_rwt_bibl_vppi_i0